PulseMetrics

A marketing analytics product for agencies, built as a full working demo with a public marketing site and a logged-in client dashboard.

TimeLine

6 weeks

Industry

SaaS / Marketing Technology

Scope

Product UI and marketing site

Visit Site ->

Problems

Weekly where-are-we calls

Static PDFs lose clients

Ad platforms report differently

Hours lost to manual reports

Solution

Live client-facing dashboard

Always-on living reports

Normalised cross-channel data

One-click export and alerts

Solution

Problems

Solution

Problems

WHAT WE GIVE

Features and Developement

After a one-click demo login you land on a live dashboard. Impressions, clicks, conversions, spend and revenue update in animated cards, with a single chart that switches metric on tap. Clients see the same view their agency does, so the next monthly meeting starts with the data, not catching up on it.

The campaigns tab lists every active campaign with spend, impressions, clicks, CTR, conversions, CPA, revenue and ROAS, broken down by channel and sortable by any column. The wins are obvious, the losers are obvious, and the conversation moves from explaining numbers to deciding what to do about them.

The Reports tab generates a branded PDF of the current view in under a second. The same charts, the same date range, the same client logo, ready to send. Hours of monthly deck-building turn into a single button, which is the kind of detail that pays for the rest of the product.