Meridian Legal
A brand and marketing site for a London commercial law firm, rebuilt in fourteen days to replace a slow, dated WordPress template.
TimeLine
14 days
Industry
Legal / Professional Services
Scope
Branding and Marketing website
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Problems
1
6.2-second load on mobile
2
Dated, generic template look
3
Weak mobile experience loses pitches
4
Firm voice scattered across pages
Solution
1
0.8-second edge-served build
2
Custom navy-and-gold identity
3
Mobile-first rebuild, 98 / 100 usability
4
One central content file
WHAT WE GIVE
Features and Developement
Discretion is the whole positioning, so the partners do not appear in standard headshots. Real photographs sit under a six-layer blur with a gold rim light, becoming silhouettes that suggest more than they show. The effect signals seniority without volume and respects the kind of clients a boutique firm tends to keep.
Corporate, employment, and commercial property each get a dedicated page with capabilities, sectors served and a four-stage process. Partners are matched to mandates on the way in. By the time a prospect reaches the contact form they have read enough to ask the right question, which makes the first call cheaper for everyone.
Seventeen years in practice, billions advised, a 96% client retention rate, four Chambers-ranked partners. The numbers count up as the section appears, which gives a quiet weight to a firm that does not buy ads. It is proof shown rather than claimed, which is how senior buyers tend to be convinced.
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